Product Description
This book is a straight-talking guide that walks you through the essentials of small business marketing. From marketing plans to targeting, from copywriting to branding, and from metrics to search engine positioning, the most essential tools for small business marketing are covered. After reading the book, you’ll develop into a more confident marketer; able to take your company to the next level…. More >>
The Marketing Toolkit for Growing Businesses: Tips, Techniques and Tools to Improve your Marketing
Tags: copywriting, engine positioning, essential tools, Marketer., marketing plans, marketing product, metrics, next level, small business marketing, Toolkit
#1 by Eric Dondero, Author, Worldwide Phrase Book on July 3, 2010 - 11:37 pm
Jay Lipe’s “Marketing Tool Kit” is first class. A very attractive cover with and lay-out a bit like a college textbook. Lipe effectively uses eye-catching graphics, charts and even pop quizes throughout. He’s especially effective in hammering home the message that the key to effective marketing is “sticking-to-it-ness.” Lipe, President of Emerge Marketing, also stresses diversity in marketing plans. The Chapter on the “Top 12 Marketing Mistakes Business Make” is worth the price of the book itself. Packed with innovative marketing techniques. This book should be required reading for all marketing under-grads. But with all the new perspectives Lipe includes on advertising, promo, and pr, this book could also prove helpful for high-powered MBAs who might have thought that they already knew it all. — Eric Dondero, Multilingual Interpreter & Author, Worldwide Multilingual Phrase Book
Rating: 5 / 5
#2 by Jean P. Coleiro on July 4, 2010 - 1:17 am
From all the books about marketing , finally a book which explain step by step all what you need to know for small and big business,
Big thanks for Mr Jay B Lipe who wrote a great book about marketing .
Rating: 5 / 5
#3 by Robert O'Callahan on July 4, 2010 - 1:37 am
Shortcut to years of practical marketing ideas in a easy to read presentation. Big ideas are shown broken down into simple steps. While this book is aimed at the small business owner, the ideas work equally well anywhere people need to market their idea, their service or their department/organization.
Rating: 5 / 5
#4 by Ed Kohler on July 4, 2010 - 1:39 am
A very readable book, Marketing Toolkit does a great job explaining common marketing strategies including strategic planning, budgeting, and team building.
I kept setting it down after coming across ideas I could apply to my own business right away. Now it’s on my bookshelf next to my desk as a quick marketing reference book.
Rating: 5 / 5
#5 by Tim Leary on July 4, 2010 - 3:59 am
If you’re looking for an easy to understand (and, hence, easy to implement) marketing book from a proven Fortune-500 marketing exec, this is the book for you. I found the Internet marketing information particularly helpful for my business.
Rating: 5 / 5