Product Description
This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide an opportunity for those concepts and tools to be employed in practice. Consisting of 10 chapters and 44 cases that feature contemporary marketing perspectives and practices, this book covers the topics of marketing management: its f… More >>
Strategic Marketing Problems: Cases and Comments
Tags: best selling book, case studies, contemporary marketing, decision making skills, marketing management, perspectives, product description, strategic marketing problems
#1 by Mary J. Paxson on July 1, 2010 - 11:45 pm
Book was in perfect condition with the exception of some small damage that occurred during shipping. The company packaged it well, I think the postoffice just used metal straps during shipping which damaged the book a little. But the company shipped it out immediately which is appreciated!
Rating: 4 / 5
#2 by M. Primus on July 2, 2010 - 2:41 am
Got what I paid for, a used textbook in excellent condition for a fraction of what it would have cost through the college bookstore. There will be many more visits to Amazon as this is my first grad school class.
Rating: 5 / 5
#3 by Abdulelah Abdullah on July 2, 2010 - 4:02 am
very fast shipping and the book was very clean no highlights at all, I bought this book as a “very good condition” but it is actually came like new.
Rating: 5 / 5
#4 by Lea Koehler on July 2, 2010 - 6:03 am
The book was recieved in lightning speed and in the great condition as discribed. I also appreciate the low price and again prompt service.
Rating: 5 / 5
#5 by Ivo Mekolle on July 2, 2010 - 8:54 am
I am taking an MBa- Marketing course. This text has great case studies and material. Thanks.
Rating: 5 / 5