- ISBN13: 9780071621250
- Condition: NEW
- Notes: Brand New from Publisher. No Remainder Mark.
Product Description
“A real world tool for helping develop effective marketing strategies and plans.” — Dennis Dunlap, Chief Executive Officer, American Marketing Association “For beginners and professionals in search of answers.” — Stephen Joel Trachtenberg, President Emeritus and University Professor of Public Service, The George Washington University “A ‘must read’ for every business major and corporate executive.” — Clarence Brown, former Acting Secretary, U.S. … More >>