Product Description
Internationally respected marketing consultant Joe Marconi shows how to build a “value-added” brand in today’s competitive global marketplace by creating an effective, integrated strategy involving advertising, marketing, publicity, and research. Case studies of successful brands that are now household names as well as those we no longer remember are included. Features “on-the-money” guidance for building successful brand strategies and brand loyalty includin… More >>
#1 by Azizbek Alikulov on June 23, 2010 - 11:33 pm
This book is really nice book, but there is a little BUT. In my opinion it is a little bit expensive. May be because it is new or may be because of some other reasons. But if you are lookingfor the book in branding then BUY IT!
Rating: 4 / 5