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Marketing Management


  • (12th Edition)
  • By Kotler, Philip; Keller, Kevin Lane

Product Description
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice…. More >>

Marketing Management

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  1. #1 by O. Radu on June 23, 2010 - 11:57 pm

    great buy from the private used books from your amazon website.

    Excellent delivery time.
    Rating: 5 / 5

  2. #2 by Jeff on June 24, 2010 - 1:29 am

    Succinct and insightful. Every manager in any business should read it. It demonstrates that every business day is a marketing activity.
    Rating: 5 / 5

  3. #3 by Robert M. Boyte on June 24, 2010 - 2:05 am

    I gave this product a one-star rating because it did not include the necessary softward CD, and there was no indication of this fact. I returned the product without an issue, but it would have been nice for the description to indicate that the Marketing Pro 6.0 software was not included, as it would have saved me a lot of trouble.
    Rating: 1 / 5

  4. #4 by John Grabski on June 24, 2010 - 3:45 am

    Absolutely awesome material. I couldn’t imagine how one might improve this textbook.
    Rating: 5 / 5

  5. #5 by Ahmed Youssef on June 24, 2010 - 4:43 am

    i didn`t got this item at all and amazon helped the sller to steal my money and they donot want to give it back to me, i advice any body to not shop at amazon at all because it depend on your luck, if you deal with a good seller then you will got the item, if not then say bye for your money because amazon never Protect their customer.
    Rating: 1 / 5